About Ben-Abraham Associates
BAA is a boutique firm of four professionals who specialize in the public relations and strategic communication needs of financial services companies.
BAA is distinguished by these four attributes:
-
We work diligently to understand “the business of a client's business.”
A client's sales targets and other tangible business goals are the starting point for all of our communication initiatives. -
We pride ourselves on being an “idea shop.”
Timely, innovative ideas are the essential engine of our public relations and marketing programs. We are intellectually engaged in our clients’ world.
Our avid interest in virtually all aspects of financial services results in informed and thoughtful communication initiatives.We recognize that the media landscape is constantly evolving.
We spend considerable time and effort to understand how both traditional and online media can be used to our clients’ advantage.
A Business Model Focused on Clients, Not Growth
By design, the size of our client base has remained essentially the same since the second year of our existence. The decision not to pursue growth enables us to devote the preponderance of our time and attention to clients. We do not:- Constantly seek new business;
- Engage in the intensive process of “bringing aboard” a stream of new clients; or
- Continually need to staff-up.