The Written Word

The written word has become an increasingly important public relations tool. This is due, primarily, to a convergence of economics and technology.

In the past several decades, economics have compelled media companies to employ smaller staffs that are tasked with producing an increasingly large volume of content, oftentimes at an internet-driven pace. As a result, reporters have less time to meet sources in person or to engage in long telephone interviews.

Technology’s largest impact on journalism has, arguably, been the ubiquitous use of e-mail. Time-deprived reporters can process information far faster and on a timelier basis via e-mail than by any other medium, and often rely upon it as their primary content source.

The frequent use of e-mailed press releases, media advisories, media broadsides, pitches, fact sheets, media presentations, white papers and media newsletters requires more writing from public relations firms than ever before. For this reason, BAA places a major emphasis on writing skills.

Before joining BAA, Elon Green and Kate Barrette were journalists, and Hank Green has an extensive background in promotional and technical copywriting. We collaborate as a team on our writing and actively edit one another’s copy. We believe that this provides us with a powerful public relations medium that distinguishes our clients in the marketplace.